AppsFlyer

Walmart Connect México y Centroamérica is powering the next era of omnichannel retail media with AppsFlyer’s Data Collaboration Platform. Together, we’re enabling secure, privacy-first data collaboration between brands and agencies - unlocking stronger performance and measurable outcomes. https://lnkd.in/d-K5JsHV

No spoilers. Just stay tuned for our Fall Release. Watch it live on November 18 → https://lnkd.in/d-3Yu7M7

The new and improved AppsFlyer benchmarks site just dropped. 💥 Get 8 quarters of data, conversion + media breakdowns, market share insights, and movers & shakers - all in one view. See where you stand, and where to grow next. 👉 https://lnkd.in/dyWcyTY5

At Advertising Week New York, our North American General Manager Brian Quinn joined industry leaders to discuss how marketers can measure performance across CTV, mobile, and AI-driven channels. Here are the key takeaways: 💡 Cross-channel measurement is non-negotiable. Marketers need a unified view that connects insights across CTV, mobile, and AI. 📈 Incrementality proves real impact. As CTV grows, success depends on understanding lift - not last-click attribution. 🚀 Data activation is the next frontier. With reliable measurement in place, marketers can focus on audience building and predictive insights. 🤝 Alignment beats automation. Technology supports growth, but real progress happens when teams agree on what success looks like. Read more on our blog: https://lnkd.in/dMdmwpEp

ChatGPT is changing how people shop - so what does that mean for apps? From search to store, genAI is reshaping mobile commerce. Gil Bouhnick dives into how marketers can adapt, stay visible, and measure what matters. 👉 Read the blog: https://lnkd.in/dQiCUTvp

🎃 In October, creative fatigue is creeping in. In this month’s edition of The Flyer, UA expert Matej 🦩 Lancaric shares three practical ways to outsmart creative fatigue before it takes hold:  ✔️ One dashboard for full creative visibility  ✔️ Early warnings when performance dips  ✔️ Cross-geo comparisons to find new opportunities Don’t wait for results to fade. Read October's edition now 👉 

Dana doesn’t guess. She knows what’s working, and what’s not. She doesn't chase numbers. She always has the full picture. Be like Dana.

Roku 🤝 AppsFlyer We’re teaming up to simplify measurement across Roku’s full ad ecosystem with a single integration that connects the dots between CTV and mobile: CTV-to-CTV, mobile-to-mobile, and CTV-to-mobile. One setup. End-to-end visibility. The result: better performance data, clearer ROI, and built-in attribution in your reporting. Learn more: https://lnkd.in/d6_jVEQP

This quarter, we’re bringing smarter decision-making to every part of your marketing stack. AI-native infrastructure for real-time insights. Unified cost + deduplicated performance view. Precision attribution across Meta, Google, TikTok and more. Check out the full product spotlight here: https://lnkd.in/d3pVfGAP

Exclusive: Rare footage from the Spartan era reveals how marketers once handled attribution in the Pre-AppsFlyer times