Taboola

🎯 Reach smarter. Perform stronger. This holiday season, it’s all in the “how.” In Episode 2 of Holiday Ready with Realize 2025, Advertising Sales Manager Marianne breaks down smarter ways to reach high-intent shoppers! Watch now to unlock targeting strategies that actually convert, and find more info here ➡️ https://lnkd.in/e6fxpqWJ #RealizeForAdvertisers #HolidayMarketing #TargetingStrategy #PerformanceMarketing

🌶️“Every Sunday I go to bed and think, wow I get to order Chipotle tomorrow.” – Jacqueline Hughes 🌶️“I order a (Chipotle) burrito every Monday.” – Beder Herbas 🌶️“26 orders this year! CHIPOTLE 4EVER! #BigFan!” – Caroline Berardi Our commitment to our advertisers is as real as Taboolars' love for Chipotle Mexican Grill. Since January 2025, our US-based team has placed 1,400+ Chipotle orders with their daily in-office Grubhub credit, so needless to say, we are getting stoked about our upcoming in-house advertiser event, featuring the beloved Chipotle! #TaboolaLife #PerformanceMarketing #Chipotle

Adam Singolda joined CNBC Squawk Box to explain our big, strategic partnership with Paramount Advertising. "We’re bringing the best of 2 worlds together–the high impact effect of Paramount’s TV ads, with the performance and results Taboola and our Realize technology platform is known for." Advertisers no longer want to put an ad on TV, and hope for an outcome. With our partnership with Paramount Advertising, we are helping drive consumers to actions.  See the full clip: https://bit.ly/3WS6ZxO

The travel customer journey isn’t simple. It’s fragmented, emotional, and highly competitive. For Tripadvisor, Realize became the missing piece. Hear how TripAdvisor’s Sr. Manager of Acquisition & Performance Marketing, Morley Quatroche, drives growth with Realize. Your travelers. Your conversions. Realize what’s yours. https://lnkd.in/e3C56GjZ #RealizeForAdvertisers #PerformanceMarketing #TravelMarketing

🤖 AI might be transforming marketing, but does attribution still matter? Spoiler alert: it does. At Zeta Global Live 2025, our CEO Adam Singolda joined industry leaders from Amazon, Brainlabs, and Columbia Business School to explore how AI, transparency, and human insight are redefining marketing performance. 📊 💡 Read the full recap here: https://lnkd.in/erDhtP4S #ZetaLive2025 #MarketingAttribution #AI #OpenWeb

Today, Taboola Goes CTV. We’re announcing a first-of-its-kind partnership between Paramount and Taboola - bringing the power of Connected TV together with the scale and performance of the Open Web. Imagine a world where TV isn’t just for awareness -  it’s one of your best performance channels. Through our strategic partnership, Paramount advertisers (across Paramount+, Pluto TV, and BET+) can now combine TV-level brand impact with online performance outcomes like clicks, signups, and purchases. Powered by Realize AI, Paramount Ads new product called “Performance Multiplier”  finds consumers who’ve seen a CTV ad (say, during Yellowstone) and people like them across the open web, turning TV attention into real action. The world has changed. Marketers no longer want to “buy top of the funnel” and hope it works, looking for proxies that justify the spend. Especially for smaller brands that every dollar matters. There are $100B of TV advertising dollars in the U.S. looking for outcomes, and we believe we can play a key part in delivering them. A win for TV advertisers looking for performance. A win for the open web, bringing new demand and dollars. https://lnkd.in/e_jzMQCK cc Sara Fischer cc Paramount Advertising Steve Ellis Emily Huo Taboola 

Want to win big this holiday season? It’s all about smart strategy, authentic creative, and seamless customer experiences. In 2025, shoppers expect more, and your campaigns need to deliver. 🎯 Swipe through and set yourself up for success this peak season here: https://lnkd.in/exFV924A #HolidayMarketing #PerformanceMarketing #ConsumerInsights

Big news: A new strategic partnership between Paramount Advertising and Taboola! More on Axios (https://bit.ly/47CugtJ) and our announcement (https://bit.ly/4qlWujZ) We’re combining the reach and branding benefits of Paramount’s CTV network with Taboola’s ability to drive performance on the open web. It's a new offering called Performance Multiplier, and a ‘win’ for SMBs that allows them to: - Extend their brand message beyond CTV - Reach audiences across 9,000+ publisher sites - Track real business outcomes like clicks, sign-ups, and purchases — all within Paramount Ads Manager Powered by the AI behind Realize, our industry-first platform that specializes only in performance outcomes at scale beyond search and social.

Brand Safety 101: Episode 3 ✨ Not all brand safety is created equal. Kelly McCarthy, Manager of Brand Services & Partnerships, gives you a breakdown of low-tier and high-tier risk tiers. Watch for real-life examples and expert insights! With Realize, you don’t just avoid risk. You maximize relevance. Stay tuned for more episodes and learn more about #BrandSafety here: https://lnkd.in/gimqp_Rm #RealizeForAdvertisers #PerformanceMarketing